About Restroom Ads
What do experts say about this type of advertising?
Engagement. That is what they say. That is what this type of advertising offers – the reader is engaged with (looking at), your ad for 30 seconds or more. A digital ad will offer you a high number of “clicks”. But are people really looking at them? Are you? No.
Don’t take our word for it — read what the business press and university marketing studies have to say about restroom advertising:
Barbour and Monroe Marketing Research — patrons were surveyed upon their return from the restroom:
- 92% were able to name specific advertisers without prompting.
- 84% recalled seeing specific advertisements in the restrooms.
- 88% recalled at least four selling points in the ads surveyed.
- 98% reacted positively or neutral to seeing ads in restroom facilities.
- 64% classify their occupations as professional, managerial, or sales.
- 83% are between the ages of 25 and 54.
- 95 to 100% of restroom advertising is consumed at the rate of 30 seconds to two minutes.
“Retention of impressions generated by restroom advertising was found to be on average 40% stronger than impressions generated by other media. Also, the unusual and unexpected nature of restroom advertising commands focal levels of attention, thus enabling better comprehension and longer lasting impressions. Customers spend significant time reading restroom ads with no distractions.” – Rice University Study
“Consumer attitudes toward restroom advertising were found to be very positive with as much as 98% of those surveyed indicating a favorable reaction.” – Arizona State University Study
“If you went to the restroom three times, you’d read it again and again. Not only can indoor billboards reach a very discerning customer, but they’ve got that customer’s undivided attention.” – INC
“This was the only place in the world people would stand in line to read the advertising.” – BizJournal Tampa
“Restroom ads reach the audience most coveted by advertisers: … (consumers) who like to go out and spend money. Restroom ads also allow companies to target a gender with 100% accuracy.” – FORTUNE